NATIONAL DAIRY COUNCIL

 

BRIEF: The National Dairy Council wanted to dispel the myths surrounding dairy farming, with millennials as the target audience.

IDEA: We decided to show the farm through the eyes of a millennial, by taking a dairy farmer and an urban  millennial and having them "walk a mile in each other's boots."

We shot four episodes, each one featuring a different farmer and millennial swap. In our final episode, we cast German DJ Flula Borg (one of the stars of Pitch Perfect 2) and sent him to a farm in Okeechobee, FL. The result was a humorous, engaging piece that shed light on the truths about dairy farming.