Fuel Up To Play 60: Recruit Campaign


BRIEF: We were asked to create a campaign enticing teachers to sign up to become Program Advisors for Fuel Up to Play 60.

IDEA: Young students, including those who participate in Fuel Up to Play 60, are often smart, opinionated, and eager to share their point of view.

So instead going the traditional route of asking adults to tout the benefits of being a FUTP advisor, we used a handful of precocious kids instead.