Fuel Up To Play 60: Recruit Campaign

 

BRIEF: Create content that gets teachers excited about the upcoming school year, and entices them to plan their yearly Fuel Up to Play 60 kickoff event.

IDEA: A kickoff event is nothing, if not a really awesome party. And what do all parties have in common? DANCE. We decided to create FUTP 60's very first dance video, to get teachers "moving" on a kickoff event for the program, and get students excited about the promises of the upcoming school year.