The Laughing Cow
Case Study: The Laughing Cow reinvented snacking by making it a more mindful, sit-and-savor experience. We took this idea further by creating "Savor Stations" within the busiest, least mindful place on the planet: Times Square. Customers could take a mindful break from the tumult while enjoying free Laughing Cow cheese.
We also created a Facebook contest in which users were asked what they'd reinvent, if given the opportunity.